A curated selection of brand identity projects across pharma, education, NGOs, and creative ventures — each built with strategy, craft, and intention.
I started designing professionally in 2018 — and never stopped. Seven years later I've built visual systems for brands across pharma, food, education, NGOs, and government, and trained design teams along the way.
I led creative work at Nile Pharma Food until July 2025, building the company's entire visual identity from zero — logo, palette, typography, templates, and the corporate website on WordPress — driving +40% online visibility and +25% engagement after rebrand.
As Co-founder & Creative Lead of Code & Canvas, I lead art direction and creative strategy for SMEs and regional clients — from creative brief to final delivery, with stakeholder management baked in.
Beyond client work, I've trained design teams at MSP Tech Club, Youth Scope, AYB, Bedaya, and Resalah. I take projects seriously, deadlines seriously, and craft very seriously.
Complete corporate identity from a blank page: logo system, color palette, typography, voice, templates, and corporate website. Outcome: +40% online visibility, +25% customer engagement after rebrand.
Co-founded a branding & web agency delivering end-to-end visual identity systems for SMEs across Egypt and the region.
Designed the camp's complete visual identity — logo, color system, social, banners, ID cards, certificates — contributing to a record participant turnout.
Engineered DIY studio sets, lighting, and a complete on-screen visual system for an educational YouTube channel.
Built the visual identity from the ground up across two consecutive seasons. Brand audit, palette, typography, and full campaign design.