About
I'm Mustafa Aboalazm — a Senior Brand Identity Designer and Brand Consultant with 7+ years of professional experience developing in parallel with my academic path. I specialize in full-cycle brand identity: from brand audits, competitive analysis, and creative briefs through to logo systems, design systems, and brand guidelines.
As co-founder of Code & Canvas, I lead all creative strategy and art direction for Egyptian SMEs and regional clients — managing stakeholder relationships, driving brand positioning, and delivering cohesive visual systems for 20+ clients across pharma, food, education, and government sectors.
Beyond brand identity, I bring strong capabilities in WordPress development, photography, videography, and audio production — giving me a full-spectrum view of how brands come to life across every medium.
مصمم هوية بصرية وبراند كونسلتانت بخبرة أكتر من ٧ سنين. شريك مؤسس في كود آند كانفاس — بتخصص في بناء أنظمة بصرية متكاملة من استراتيجية البراند لغاية تسليم الملفات النهائية.
Co-founded a branding and web development agency. Lead all art direction and creative strategy — brand audits, logo systems, design systems, brand guidelines, UI/UX, and client presentations from brief to final delivery.
Built the company's complete visual identity from zero. Launched the corporate website on WordPress. Led a full rebranding initiative resulting in a 25% increase in customer engagement. Managed stakeholder alignment across all departments.
Architected visual identity systems and brand guidelines for 20+ local and international clients. Delivered end-to-end digital marketing assets, print collateral, and WordPress websites.
Built DIY studio sets, designed all visual assets (thumbnails, graphics, episode artwork), and managed professional studio lighting and camera setups for an educational YouTube channel.
Designed the complete visual identity for the camp — logo, color system, design system, social media content, banners, rollups, ID cards, and certificates.
Available for projects