Services / Engagement What I make, end to end

Strategy, identity,
systems.

From the first creative brief to the brand guidelines your team actually uses — five services, one studio, no handoff gaps.

01 / Offerings

Five things I do well.

01
Brand Identity & Strategy
Brand audit · competitor & cultural research · positioning & archetype · naming · logo systems · color & typography · brand guidelines.
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02
Visual & Design Systems
Cohesive systems for digital and print — templates, social kits, presentation systems, components, and reusable assets your team can run with.
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03
Web Design & WordPress
Responsive websites in Figma, built on WordPress or Webflow. UX-led, brand-aligned, mobile-first. From landing pages to full corporate sites.
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04
Print & Packaging
Production-ready print collateral — packaging, brochures, company profiles, banners, rollups — with proper file prep for offset and digital.
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05
Art Direction & Production
Photography, videography, scripting, voice-over, audio engineering — full content production for campaigns and social.
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02 / Process

A four-act method, refined over seven years.

01

Discovery & Research

Brand audit, competitor analysis, color-gap mapping, audience persona, cultural research. The foundation no logo can replace. Days 1–6.

02

Brand Strategy

Purpose, positioning, archetype, voice & tone, value proposition. Approved on paper before a single shape is drawn. Days 5–9.

03

Concept & Design

Sketches in dozens, narrowed to 2–3 directions. Logo system, color, typography, brand elements, and key applications. Days 9–27.

04

Refine & Deliver

Two structured revision rounds, sign-off, final files in every format, brand guidelines PDF, handover call & 30-day support. Days 27–38.

03 / Engagement

Three ways to work together.

Tier 01Logo Design

Logo Design

Logo system in 3 directions with strategic logic, full file formats (AI · EPS · SVG · PNG · JPG), and a 5-page Mini Usage Guide. For startups in MVP stage and small businesses.

7–10 days$170 – $260
★ RecommendedTier 02

Brand Identity Essentials

Brand audit, competitor analysis, full logo system, color & typography hierarchy, 12–18 page Brand Guidelines, plus 3 applications (business card, letterhead, social).

3–4 weeks$640 – $1,065
Tier 03Full System

Full Brand System

Everything in Tier 02 plus full strategy doc, bilingual lockup, brand elements, 25–40 page guidelines, 8+ applications, brand training workshop, and 30 days of post-launch support.

5–7 weeks$1,490 – $2,975+

— Project pricing varies by scope · Custom retainers available · Discount on full prepayment —

View Detailed Pricing ✦ Read Full Agreement →

04 / FAQ

Common questions.

How long does a full brand identity take?+
Roughly 5–6 weeks for a standard project — 38 days from kickoff to delivery, including discovery, strategy, two design rounds, and final files. Tighter timelines are possible at premium pricing.
What's included in a "Brand Guidelines" document?+
A 20–40 page PDF covering logo usage (do's & don'ts), color codes (HEX/RGB/CMYK/Pantone), typography hierarchy, spacing rules, voice & tone, and ready-to-use templates. Designed for your team to apply the brand without me.
How many revision rounds do I get?+
Two structured rounds are included. After that, additional revisions are billed hourly. This isn't a limit on your input — it's a structure that protects the strategy from being eroded by ad-hoc changes.
Do you work with international clients?+
Yes — most communication is over email and Notion, with weekly video calls. Time zones haven't been an issue. I work in both English and Arabic, and have delivered for clients across MENA and beyond.
How does payment work?+
50% deposit before kickoff, 50% before final file delivery. Payment via bank transfer, Vodafone Cash, or international wire. I don't start without the deposit and don't release final files without the balance — protects both sides.
Can you also build the website?+
Yes. I design and build responsive WordPress sites (and Webflow when it fits) — from landing pages to full corporate sites. Best done as part of the same project as the brand identity, so the system stays cohesive end-to-end.
What if I just need a logo, not the full system?+
I can do logo-only sprints under Tier 01, but I'll be honest: a logo without strategy is a coin flip. If budget is tight, we shrink the system — not skip the strategy.
— Ready to build? —

Send the brief.

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